Meet Jessie

Jessie is an experienced communications professional skilled in public relations, business communications, writing and editing. As an entrepreneur and previous small business owner, she brings real-world experience and practical insight into marketing and communications strategies for small business. And with a Master of Arts degree in writing, she seamlessly adopts the voice of your brand to create inspiring, influential content that drives your audience to act.


Media Relations Manager at HCA Healthcare, Nashville, Tenn.

Largest investor-owned healthcare system in the United States

Employed: 2015-present

  • Backup spokesperson for company, builds relationships with national and regional press contacts
  • Writes press releases, talking points, fact sheets and other documents for media
  • Planned media event for opening of the 1100 Charlotte office building in highly publicized Capitol View development, speakers included First Lady Crissy Haslam and Mayor Megan Barry
  • Manages video production for Committed to Care video series highlighting exceptional patient experiences across HCA-affiliated hospitals
  • Provides counsel and support to hospitals on media crises and issues, and service line leaders on media relations strategies and tactics
  • Manages content for corporate website including a rewrite/redesign in 2016

Owner and Director, My Gym Children’s Fitness Center, Hendersonville, Tenn.

Top-ranked children’s gymnastics franchise

Owned and operated 2012-2015

  • Managed operations of business including financial operations, human resources and continuing training/education for staff
  • Developed and executed marketing promotions to increase membership and sales
  • Planned and executive special events like open houses to drive memberships, Halloween parties and Cookies with Santa to increase revenues from members, and other special promotions like themed Parents’ Night Out and summer camps
  • Secured Nashville TV appearances promoting the business, example:
  • Taught children 6 months to 10 years of age gymnastics, sports skills and athletic skills in small classes

Senior Writer and Media Relations Coordinator, Archer Daniels Midland Company, Decatur, Ill.

Fortune 50 company, world leader in agriculture

Employed: 2004-2008 & 2010-2012

Senior Writer, Internal Communications Responsibilities

  • Managed Intranet editorial content
    • Used channel as a change management tool after a series of workforce reductions, publishing content to help increase employee engagement and understanding of company strategy and business priorities
    • Managed team of writers to ensure timely publication of relevant, on-message articles
  • Wrote CEO town hall presentations and senior executive communications to employees
  • Created cross-functional communications plans for sensitive topics like facility closures and departmental reorganizations
  • Provided executive communications support to C-suite executives (speechwriting, presentation coaching, ghost-writing)

Media Relations, External Communications Responsibilities

  • Primary company spokesperson for North American operations
  • Wrote press releases, issue backgrounders, talking points and other media relations documents
  • Prepared senior executives for interviews
  • Managed media crises and issues including manufacturing plant closures, employee accidents/injuries, workforce reductions, natural disasters, political instability and other sensitive topics
  • Created directory of approved messages on key topics, improving responsiveness to media inquiries
  • Managed communications for U.S. Department of Energy-funded multi-organization carbon sequestration project and Green Chemistry awards
  • Coordinated issues management program among multiple business units

Freelance Communications Consultant, 2008-present

  • Communication plans
  • Press releases
  • Social media management
  • Copy for web, videos, radio and print advertisements
  • Speechwriting
  • Copyediting
  • Key roles include communication manager and copyeditor for successful hospital re-branding project; editor of two books, Fragile: The Human Condition and 40 Chances: Finding Hope in a Hungry World


Illinois State University, Normal, Ill.

Master of Arts in English Studies, 2005; GPA: 4.0

Bachelor of Arts in English Studies, 2003; Summa Cum Laude


  • Children’s ministry leader for infants and toddlers at
  • Licensed group fitness professional